Swami Ramdev born as Ram Krishn Yadav on 11 January 1971, is popularly known as Baba Ramdev. He has gained wealth and notoriety through ventures in yoga, alternative medicine and agriculture, and for his advocacy on Indian political issues.

He shot into prominence when he started the Divya Yog Mandir Trust with the company of Acharya Bal Krishna. In 2003, Aastha TV began featuring him in its morning yoga slot. Within a few years, he had gathered a huge following. He is known for his efforts of popularizing yoga. The New York Times called him "an Indian, who built Yoga Empire, a product and symbol of the New India, a yogic fusion of Richard Simmons, Dr. Oz and Oprah Winfrey, irrepressible and bursting with Vedic wisdom". His yog-camps are attended by a large number of people in India and abroad.